Hustle & Hard Work

Made in ATL

Atlanta is home to some of the most recognized and beloved companies, creatives and cultural movements, all born out of the sheer determination to turn nothing into something and adversity into progress.

What began as a humble railroad town developed into the region’s entertainment mecca, a startup incubator that’s generated more than $1 billion in venture capital investment and the home of globally-renowned brands.

More importantly, a former settlement for Union troops transformed into Sweet Auburn, Atlanta’s center of black wealth and the cradle of the Civil Rights movement. This is the ultimate example of many people—the famous and not so famous—working hard for the benefit of others.   

When we protect and respect the city’s past, we ensure it remains fertile grounds for tomorrow’s bold thinkers, big dreamers, go-getters, and world changers. 

How can you help keep Atlanta historic?